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Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. …
Starting at $150 per month
View PricingOverview
What is Kissmetrics?
Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
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Pricing
Growth
$500
Cloud
Monthly Tracked People
Power
$850
Cloud
Monthly Tracked People
Enterprise
Custom
Cloud
Monthly Tracked People
Entry-level set up fee?
- $1,500 per installationOptional
For the latest information on pricing, visithttps://www.kissmetrics.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $150 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Kissmetrics?
Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.
The vendor says Kissmetrics helps companies deeply understand and uniquely engage each customer from prospect to advocate. Additionally, the vendor says their solution is built to help marketers and product teams increase conversions, engagement, and retention over the entire lifespan of a customer.
Kissmetrics Features
- Supported: Analyze
- Supported: Populations
- Supported: Campaigns
Kissmetrics Screenshots
Kissmetrics Videos
Watch Overview of Populations
Watch Overview of Campaigns
Kissmetrics Integrations
Kissmetrics Competitors
Kissmetrics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | English |
Frequently Asked Questions
Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
Kissmetrics starts at $150.
Reviewers rate Support Rating highest, with a score of 9.
The most common users of Kissmetrics are from Small Businesses (1-50 employees).
Kissmetrics Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 30% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 20% |
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Reviews and Ratings
(96)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. Users have praised the software for its ability to track leads and demos from content and social media, enabling strategic changes that result in better returns. Additionally, Kissmetrics has been highly regarded for its person-based analytics, providing more granular data on user behavior compared to tools like Google Analytics. This has allowed businesses to enhance the customer journey, increase engagement, and improve key metrics. The software has also been used across entire companies, delivering self-service analytics and reports on customer behavior to support decision-making processes. Furthermore, organizations have found Kissmetrics useful for tracking profitability on different marketing channels, analyzing market trends, and making informed choices about their products.
Easy Integration: Users find the product to be very simple to integrate, particularly for non-technical users who need to run ad-hoc queries of metrics and funnels. Many reviewers have stated that they appreciated the ease of installation, mentioning that most people could easily install the tracking code themselves and have it up and running within minutes. This simplified the setup process and eliminated the need for extensive technical knowledge.
Valuable Insights: The ability to tie advertising spend to revenue is highly praised by users, who describe it as awesome. Many users appreciate the ability to track traffic sources and analyze how they influenced conversions. This feature provides valuable insights into the contribution of each traffic source to revenue, giving users a clear view of their marketing efforts' effectiveness.
Clean Interface: Users appreciate the clean interface of the product, which makes it easy to access and analyze the data they want. Many reviewers are impressed with the clean and intuitive interface of the platform. They find it easy to navigate and praise its user-friendly design, making it accessible even for non-technical audiences.
Confusing User Interface: Many users have found the user interface of KISSMetrics to be confusing and unintuitive, making it difficult to navigate and perform tasks efficiently. Some reviewers stated that it took a significant amount of time to understand how to use the software effectively.
Integration Challenges: Users expressed frustration with the integration of KISSMetrics with other tools. They felt that it did not integrate well with their company's database, leading to failed or inaccurate data. The documentation for implementing database connections was also mentioned to be confusing for the development team.
Difficult Setup Process: Some users mentioned that the initial setup of KISSMetrics was confusing and challenging. They found it difficult to get started and had to spend time figuring out how to configure the software properly.
Users commonly recommend the following:
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Thoroughly review features and understand onboarding: Users advise taking the time to thoroughly review Kissmetrics' features before committing to the software. They also recommend investing time in understanding how it works during the onboarding process.
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Consider implementing data management systems: Some users suggest considering building a data management system using tools like Segment before implementing Kissmetrics. This can help streamline data integration and improve overall efficiency.
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Have a plan and understand what data to track: It is recommended to have a clear plan and understanding of what data to track before using Kissmetrics. Users emphasize the importance of defining objectives and goals to avoid feeling overwhelmed when using the platform.
These recommendations highlight the importance of thorough research, planning, and understanding of Kissmetrics' features and capabilities. They also underline the benefits of integrating data management systems for optimal performance.
Attribute Ratings
Reviews
(1-13 of 13)Companies can't remove reviews or game the system. Here's why
We used Kissmetrics at our organization to handle a lot of the reporting and tracking for our marketing and in-product interactions. It's been used for A/B testing, populace analysis, and personalizing reports so everyone sees what metrics they are most interested in. In the end, we were impressed with how it breaks down data.
- Breaks down data
- Provides personalized reports
- Allows for A/B testing
- The interface isn't always easy to use.
- It's expensive to upgrade your plan.
- Some on our team wanted better data visualization.
November 15, 2019
Amazing software with deep analytic features
It's being used by marketing professionals, especially the digital marketing team, as it's giving web analytics solutions to their users. The product helps us to track our customer
conversion process and discover areas where we're losing potential customers.
- Site Search Tracking.
- Multiple Site Management.
- Keyword & Campaign Tracking.
- Huge learning curve.
- It's hard to summarize data.
- The CRM integration is tough.
January 09, 2019
Extremely helpful for web analytics but hard to maintain
It is used by the product team for web analytics to make data-driven decisions to enhance the user's journey. It is used for all kind of engagement and behavioral analytics.
- Great features to track user journey/path
- Extensive data and insights are provided by the tool
- Sales funnel reports are easy to understand
- Great visualization and configuration options
- The implementation isn't as easy as other analytics tools and the documentation is a bit confusing
- Limited integration capabilities
- Expensive, hence difficult to implement and maintain for early stage startups
- High learning curve
December 19, 2018
For detailed user activity, Kissmetrics is your tool.
We set up Kissmetrics to get a better understanding of how users were using the website in order to better tailor the site to user needs/wants. The data provided is very useful if you know what to do with it and the program works well. It seems there are constantly new features, which is always a plus for any software. Overall the software is great, and very useful, but the cost can be prohibitive for a small company.
- The extensive data is great for really understanding your website users.
- Easy to see the exact flow that your users follow and can give insight on where you can improve.
- Extensive report data, and you can really dig down to find just about any information.
- The cost is really not affordable for a small business or startup, but if you can budget it, the data is invaluable.
- No graphical outputs-- it would be nice to have graphs for those clients that are more visual.
- Bit of a learning curve if you're not already familiar with data it provides and how to use it.
May 22, 2018
Analytics taken to a whole new level
We've used Kissmetrics for a few years now which was initially used as supplemental to Google Analytics. But over time it has grown rapidly in regards to functionality and features it has and we've now used it as a replacement for Google Analytics. It definitely helped increased conversion rates and increased goals across our digital marketing campaigns.
- A/B Multivariate testing, conversion rates of campaigns
- Simple and easy to use UX
- Setting up goals and events
- First time setup is time-consuming, should be improved upon.
- Lacking support and documentation.
- Some experiment reporting requires the user to be very tech savvy.
February 05, 2016
An excellent service for measuring KPIs, but with a learning curve
We use Kissmetrics to track our marketing and sales funnels as well as to track user activities within our SasS. Kissmetrics touches all departments in the company, from development to customer service to (of course) marketing. The main problem Kissmetrics addresses involves KPIs across the board: How many new users do we have between X and Y dates? When did X user do the following activity? How impactful was X email?
Kissmetric's addition of the click-to-track feature makes it incredibly easy to specify events and actions to be tracked from any site you have your KM javascript installed on. Tracking user actions that way combined with the URL API makes it super easy to create cohort, path, and funnel reports for aggregate reporting, and if you've got it set up to alias the auto-generated UID to an identity (e.g. a username or an email address in your system), it's easier than ever to track specific user actions and drill down to the most important thing you want to know— what makes people buy? What makes people stay?
Kissmetric's addition of the click-to-track feature makes it incredibly easy to specify events and actions to be tracked from any site you have your KM javascript installed on. Tracking user actions that way combined with the URL API makes it super easy to create cohort, path, and funnel reports for aggregate reporting, and if you've got it set up to alias the auto-generated UID to an identity (e.g. a username or an email address in your system), it's easier than ever to track specific user actions and drill down to the most important thing you want to know— what makes people buy? What makes people stay?
- The URL API, when combined with reports and people search, is very powerful. It allows you to create and track a virtually unlimited number of cohorts using property and event tracking.
- Live view is fantastic for a bird's eye view of what's going on with your users in real-time. We use this often to test our funnels and make sure things are indeed tracking, and that it's set up in a way that is actually helpful to us.
- Kissmetrics support is bar none– they're friendly and speak in terms that even the most novice of users can follow.
- Click-to-track makes it virtually fool-proof to specify events and actions to track, without having to figure out any complicated coding.
- In-app reports are often not quite "enough" as is. Kissmetrics lacks secondary/tertiary sort of filter functions that let the user distill the collected information in a useful way on-screen. What we sometimes have to do is export reports and use functions within Excel to get the data view that is useful for us.
- We've gotten some conflicting advice about whether or not the ideal identity to use is an email address or some other unique identifier, and that has made implementation/reporting more confusing.
- Kissmetrics does not track or provide demographic or location data by default.
- It's certainly not an inexpensive service, so it may be cost prohibitive for smaller, bootstrapped startups to get started with it.
September 18, 2015
Decent product for solving lead attribution
We implemented Kissmetrics with a client in order to track the sources for specific individuals who submit forms. While Google Analytics offers anonymous data, we wanted a solution to actually link sources to names. In addition, Kissmetrics offers the added benefit of showing multiple stages in the funnel (e.g., person came in through organic search and later converted via paid search).
- Excellent at tracking lead attribution, so you can see exactly what source people came from (organic, ppc, etc.) with name, address, and other info of those individuals.
- Highly customizable reports: can filter by sources, form field attributes, etc.
- High learning curve: it's not immediately straightforward how to implement for your specific use case.
- Reports are limited in number of fields you can include (although this has improved).
- Dashboard has a limited timeframe.
May 27, 2014
KISSmetrics review
Score 7 out of 10
Vetted Review
Verified User
We use KISSmetrics to track the key metrics from our SaaS products.
- Great continuing education (webinars, blog posts, etc)
- Super easy to use interface
- Better, in-app direction
May 23, 2014
Great product! Very worth it!
Score 8 out of 10
Vetted Review
Verified User
We love the power of KissMetrics. With our SAAS service, it's imperative we can quickly capture the metrics we need to know what users are doing and where we're losing people. Kiss Metrics offers all of those needs and a becomes a daily spot for you to dive into user data and marketing metrics. There can be a small learning curve for more advanced features, but once you get the basics down you can really gain valuable insights. Definitely worth the monthly fee to gain these insights.
- Tracking of behavior of users
- Tracking sources of different marketing campaigns and what those users do once they get to your sight
- Daily, easy to read reports to keep metrics top of mind
- On boarding, the videos and resources were good but in my opinion not adequate for the depth that KissMetrics offers
- Funnels could use some explanation, in that it's not immediately clear how you can build them to your exact needs, it can be very one dimension and not elastic to fit other things
- Within funnel reports, the use and display of properties from events is very weird. It took us a while to figure out what the property stats were actually saying.
May 23, 2014
New to KISSmetrics and loving it.
Score 10 out of 10
Vetted Review
Verified User
I am new to KISSmetrics, but I love everything about the software. Currently, I am using KISSmetrics to track the sales on a popular Woo Commerce site. From what I've discovered, there is absolutely no equivalent to the insights offered by KISSmetrics.
We are able to use KISSmetrics to do a better job at tracking the profitability on our marketing channels. I am still getting to know the capabilities of what KISS can really do but we've already found ways to improve our spend, and the tool easily pays for itself.
My experience so far as made me a huge fan of KISS and I am working on incorporating the tool into the site of a music label, and a B2B lead generation site. I can't wait to see the results there as well.
We are able to use KISSmetrics to do a better job at tracking the profitability on our marketing channels. I am still getting to know the capabilities of what KISS can really do but we've already found ways to improve our spend, and the tool easily pays for itself.
My experience so far as made me a huge fan of KISS and I am working on incorporating the tool into the site of a music label, and a B2B lead generation site. I can't wait to see the results there as well.
- Link KISSmetrics to your email marketing to measure ROI
- Use KISSmetrics to judge the effectiveness of your content strategy (blog, social)
- I'm still new to the product, so my primary challenge so far has been the learning curve. Kiss metrics is powerful and as a result, there is a lot to learn. To be honest it can feel a little overwhelming when you first get started. My only suggestion is to make the on-boarding and learning process easier for newbies like me. :)
January 04, 2014
Language Learning Platform Likes KISSmetrics
Score 8 out of 10
Vetted Review
Verified User
- Provided extremely detailed information of user activity on our website
- Depicted user activity in graphs/charts at a high level that is easy to read
- Functionality to search among dates and users is extremely helpful in conducting analytical research on users and product
- While I was able to look at a particular user's activity in nifty charts and graphs, I would have liked to be able to export the data into .csv or .xlsx to run my own analyses
- The service would black out for minutes/hours at a time, resulting in missed data and discrepancies in our reporting
February 25, 2013
Drove 400% increase in subscriptions.
Score 9 out of 10
Vetted Review
Verified User
- Understanding when, in any particular visit, a given visitor gives up on a goal in your application is already a difficult problem. Having solved it, you're still left with the problem that most visits will then read as failures to complete a transaction (in the e-commerce sense, which was our implementation), because you cannot reliably identify the visitor across visits, and if you could, the effort you'd expend to track their performance in even one funnel would be significant--let alone the paths you don't yet know your customers are taking. KISSmetrics handles all that--basic funnel tracking, matching users across visits, dynamic funnels. They allowed us to reduce the effort of tracking funnels to the bare minimum--a single pixel throughout the site--and extract signal from the noise over time in their application.
- Once you've adopted those tools and become accustomed to reading the results, adding A/B testing and seeing nearly instant results (for in-page variable text and images, at least) can be accomplished in less than thirty minutes.
- KISSmetrics doesn't teach you basic statistics. You'll still need to understand the significance of your tests, and any externalities that might cause seemingly obvious flaws in your funnels. Partly because of the problem the tool best helps to solve (long-term tracking of user behavior), expressing the real meaning of a filtered funnel report (in a given time period, with multiple filters) can be difficult.
February 14, 2013
Start with Google Analytics - add KISSmetrics later.
Score 8 out of 10
Vetted Review
Verified User
- Product Decision Making: Allowed us to do a/b test and verify specific decisions.
- Customer Searching or Tracking: Allowed us easily filter through all our users and pin-point one user to analyze.
- Customer Performance: Enabled us to see if a specific customer was able to complete certain tasks in an expected timeframe.
- Data import of events previous events: We uploaded lots of data to help us analyze it further.
- Viewing the Customer Funnels: Gave us the opportunity to see the paths of our customers.
- Demographic Analysis of the customers: It doesn't provide comprehensive demographic analysis of our users (age, sex, etc.,).
- RealTime means 30mins but it's still pretty responsive: Takes awhile until the data and graphs show the most updated data.
- Comprehensive API but for the barebones it does a good job: For anyone that needs advanced customization, it will most likely require lots of customer support since their API is barebones.